Notes from meeting with Ravi
There is no system in place for the 'try-on' service at the moment. That is the next step for them in the development of their business. They would be keen for us to look into a way of doing that. Ravi was interested in the idea of a virtual try on system.
They have approached NZ Post about postage but not up and running yet. They are currently using a courier company to send parcels. They want to find a system which is cost effective for parcel delivery.
For the 'buy-one, give-one' scheme they provide new glasses for each child once they have grown out of them. Up to the age of about 16.
They want to be more hands on with schools and kids can and actually go into schools and test children's eye sights. They want to be more involved rather than leave it all up to charities to do the work for them. Kids Can do single out what children need glasses however.
Ravi sees their demographic as 20-40 year old, mainly female and 40-65 who generally need more complex lenses.
They do not have a kids range at the moment available on their website and are not sure whether they are interested in it at this stage.
They have a budget of $10,000 for marketing.
They would like to make the social cause more prominent within their brand. Have more of a story on themselves and Mr Foureyes as well.
They would like all their glasses to be made within NZ - currently Japan, China and Korea provided their frames. They would also like to be as sustainable as they can.
They have their studio at their house. Lenses are fitted to frames onsite and takes about 20minutes where as with other companies it is about 10 working days. Ravi would prefer that customers didn't witness him fitting lenses as it distracts him and he can make mistakes.
No comments:
Post a Comment