Colour palette
Looked into some colour palettes. Mr Foureyes's brand is all about being sophisticated and sustainable so I wanted to incorporate both colour palettes to keep our options open.
Virtual Fitting
"virtual fitting room helps online clothing retailers to overcome issues of low conversion rates and high garment return rates."
(Source: http://fits.me/nz/)
Researching deeper into virtual fitting. According to our survey, many people are not willing to purchase glasses online because they are not able to try it on. Virtual fitting will allow the buyer to select a few ranges they like and get them fitted online before shipping the actual glasses to their place. This may decrease the chances for future returns as they have already tried it on previously.
The buyer would simply need access to a device that has a camera function.
It might be also interesting to set up booths (some kind of installation) near eye testing areas so that it can encourage future customers to try out their product.
At the end of their experience, they can take photos with funky glasses (incorporating the personality idea) and upload it on Mr Foureye's social media with a hashtag to get the trend starting.
Quotes / Sayings #Hashtag Taglines
No comments:
Post a Comment