Opportunity

THE GAP IN MR FOUREYES

From the first meeting with the client:

Target budget – Its not a low cost for Nz

-       $300 For the cost of glasses

-       Ultimately would like manufacturing to be in Nz

Packaging        - Flat case, fold up idea

-       Flat packaging (ikea)

-       Safer, more efficient and economic

Ethos                - Brand values emphasis (Clear vision delievered in style)

-       Quality, story of other achievements

-       Quallity and service

-       Idea of clear vision, customer and person, reading help, aiding disability

Typical Process – Eyes tested (spec savers offer free eye testing for children )

-       Pick frames

-       Lenses

-       Extra Coding

-       Unknown and unintentional costs that occur throughout process

-       Often customers see this additional costing as something that they need rather then want, Mr Foureyes wants to bridge that gap and create and experience that will make customers WANT to actually invest in these glasses. Through quality and style.

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Free glasses     - Target audience is the children who find it difficult to read      and learn .

-       Wanted organizations to distribute free glasses

-       Unclear on follow up, lens changes

-       Opportunity here for information in schools,

-       Mobile testing unit

-       Cash flow determining the ranges (kids)

-       Were unsure on how much they were or were not needed

Branding          - Stylish and sophisticated, reflects higher quality

-       Brand image, wanting visual identity

-       Focus on communicating brand

-       Wanting strong input of personality

-       Retaining strength in their story, what they do

-       Warm and approachable

-       Personal aspect – instagram

-       Presence on Socail media

-       Developing stories on giveaway glasses. Being sensitiove in these cases

-       Hopes of stocking in similar stores to Good As Gold

Online Opps    - Try on services

-       Packaging

-       What is sent out and how

OPPORTUNITY FOR US

Packaging 

 Each pair of glasses comes with a Case and a cleaning cloth

There is opportunity here to redesign and re-package what the customer receives, this could be

                          - Colour

-       Material used in the process

-       An interactive component

Maybe something that requires or encourages you to post a photo on social media or something that encourages you to play with or work or build something to do with your glasses case or your information card or to do with the free glasses

-       Change in cleaning cloth (material, colour, size, shape)

-       Additional information card of ethos and giveaway aspect

A small card or photo of something to do with the giveaway glasses, additional information of what it means to buy 1 get 1 free. A photo (word vision update card ideas) in less charity way.

Reusable cases

-       Flat lay constructible cases – sustainable, eco friendly, NZ based

Customer receives what they have purchased in a case that is either constructed before hand or can be constructed when received. An a4 (or bigger) sheet with information, instructions and op out shapes that assemble a case for your glasses.

Opportunity for a zerowaste pattern making in pop out glasses.

-       Opportunity to zero waste design in fold up flat lay

-       Sustainable materials

Try on services

-       Versions of stocked frames printed in colour and shapes able to be assembled by users to try on at home and not worry about sending back or paying additional fees.

-       Fold up plastic or cardboard frames, slide in and out colour and texture prints.

Plastic clear frames that can be either sent to customer or sent to customer to build with colour, texture and style slide in that the customer can choose and wear examples of what top buy. This is an alternative and easier way for the customer to try on the glasses and see for them selves with no hassle of returning the glasses or holding onto expensive stock. Would be beneficial for Mr Fouryes as they wouldn’t have the task of retrieving the glasses.

Personality

-       Insert personality through quirky social media interactive hashatgs or photo opportunity

-       Advertise with fun and silly installations or pop up stores

-       Mirror idea

Pop up installations related through a theme around wellington that create the need to post a photo on social media. Hashtags and growth in presence and public interest in the brand.Insentive and/or pirze for one winner?

-       Spectacle wearer of year

-       Competitions and isentives

-       Follow up stories, maybe anonymous. Children’s growth ?

Similar idea to world visions follow up stories that allow the donator to see the progress that the child is making because of your help. This is encouraging for the customer to see and is also a way or advertising through word of mouth.

Sensitivity around this idea is quite important because the child and/or family might not want their information to be shared with a stranger. A way to do this anonymously.  A few follow up stories every six moths for a year (twice)

Done through the charity’s so identities are kept hidden. Through a customer number?

Social Media

-       Create some information or advice on what to post when and how

-       Instagram

-       Styling events, opportunity to grow

-       Tips and tricks to post on how to pick frames, colour etc for people to see and learn in a fun and interesting way.

Style events, every few months an event in the showroom in haitaitai for people that don’t know what suits them or what colours etc to choose. Way for interaction, a sophisticated and stylish opportunity to showcase glasses in a professional way.

-       Real world photography, relatable environments to be shot in with glasses. Showing strong NZ presence.

-       Information graphics, timeline showing from initial stages to story follow up from free pair.

Something for customers to see the journey. Something advertised on the website or social media. Visual giveazway for people to see how it works, explanation vid

Quality

-       Bring attention to the free reglaze service. Emphasis on the quality insurance and free services included.

-       Charity bonus aspect to play on hugely. Investment into two peoples lives.

-       Re design cases and information about quality that’s clean and sophisticated.

-       Source or research materials in Wellington gthat are sustainable.

-       Zero waste aspect

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