group discussion

GROUP DISCUSSION

-       Dossier  (target audience)

-       Decided on packaging

-       Our aim

-       Make survey (routine, pricing, where)

-       Research provider

Raise awareness for brand and ethos, get people interested and excited. Use of packaging.

We are going to research packaging , social media , customization

TUTOR FEEDBACK

Think about our angle and what perspective we are approaching this from.

Dossier – concept presentation and proposal

This needs to have more then one idea

                         –    Options for the client

-       Opportunity to grow and develop

-                     

We need to have multiple Ideas use ‘divergent thinking’

1.     Explore multiple ideas

2.     Research into these ideas

3.    Develop ideas

4.     Concepts will stem from developments

5.     Stratergy and tactics (what you’re going to do and how)

Create a mood board

Small mock ups

Communicate your ideas clearly (survey and testing)