Brainstorm

BRAINSTORM

Problems 
- What is the main incentive? Affordable glasses or the social cause? All glasses are $300, pricey considering they are meant to be more affordable 
- Socialmedia and awareness of the brand and social cause
- Tactile experience of trying on glasses


Mr Foureyes ambitions 
- Sustainable
- Affordable
- Packaging experience
- Stylish

Opportunities 
- Customisation of glasses
- A glasses trial, help to pick the right glasses for you and your face shape, etc
- Marketing - getting people talking about Mr Foureyes
- Packaging - experience of receiving the glasses
- Glass cases
- Events - to get customers involved and talking about them - posting photos with hashtags - also creates online presence - creates interest
- Promote "buy-one, get-one" 
- Glasses designs - offering more of a range and adding personality - could link in with customisation, could also work on the design of the glasses and make it easier to change lenses and reglaze