Research

Mr Foureyes Research

Ravi and Stephanie are a husband and wife team who are committed to helping others through Mr Foureyes. The idea for Mr Foureyes started through Ravi’s volunteer work for Volunteer Ophthalmic Services Overseas (a charity that works alongside better known charities like the Fred Hollows Foundation), where he identified that families in both New Zealand and the Pacific often struggle to afford the high cost of prescription glasses for their children, which can affect their performance at school.

Mr Foureyes have developed a social enterprise that offers a buy-one, give-one scheme – for every pair of prescription glasses purchased, a pair will be donated to children in need.

They are also planning a new strand for their enterprise – developing a more comprehensive school-screening programme in New Zealand.

Ravi is an optometrist and Stephanie is a project manager.

(Source: http://akina.org.nz/venture/kiwi-optical/)

Packaging

Their price range currently stands at $300 NZD. The price is a big component of shipping as they currently have bulky material/packaging. Creating a flat case will substantially reduce shipping costs as it is more lightweight and will allow packaging to be more compact when shipping. 

Desired style: Approachable as a brand, stylish and sophisticated but "not too cool for school". As their glasses are based primarily in New Zealand, they want the packaging to have some kind of connection to New Zealand to help differentiate them from other markets. They are interested in using sustainable New Zealand materials. 

Currently has no open stores (predominantly online), so consumers are not able to try on their glasses. We had a discussion about using paper glasses instead of the authentic ones. This will allow the consumer to try on different styles of glasses that they are interested in and not have to worry about the hassle of returning them. Using paper means that they are easily recyclable as well. 

Other things we could consider making: 

-Pamphlet to help introduce their brand and what they have to give. e.g. Buy one, give one. It will also have more of a detailed explanation about their aim to help kids read. A little background story about their products. Who they are? 
-Something that allows consumers to follow up from the kids.
-Social media
-Mobile testing unit
-Glasses frames?

"In addition to providing affordable prescription eyewear options to those who need it most, the company is also strong on helping people re-use their own frames with new lenses, which reduces waste and lets people keep the frames they love."

(Source: http://www.nzherald.co.nz/element-magazine/news/article.cfmc_id=1503340&objectid=11344161)

Social Media

Currently has around 44 likes on Facebook.
Increasing their popularity on social media will help promote their business.

-Social media bathroom mirrors. 
Will allow consumers/future consumers to take a "selfie" with the product and share it on social media with a hashtag. Possibly could be done by using an LCD screen + mirror or using something simple such as a window decal. 
Social media has been one of the most inexpensive and effective way to promote business. A lot of people are tempted to take photos if there is something new or quirky introduced to a ordinary space.
Could also consider adding some sort of prize to encourage people to share their photos. Words certainly gets around faster with the help of social media.

Does not have to be limited to only bathrooms. Some other places we could possibly consider:
-Bus stop shelters (reflective windows/mirrors)
-Walls
-Changing rooms
-Schools
-Outside spec-savers (Free eye test for kids)
-Outside shops (Glass with a mirror behind it)

LCD screen + Mirror

Decal + Mirror

Installations

Having an installation within a ordinary/boring space. Helps grab people's attention.
Maybe showing a blurry side and a clear side on each lens to create awareness about kids and their eyesight. 

-Rebecca