This image is from the home page of the specsavers website. Something that caught my eye was the clean look and feel to the layout. The shapes are consistent and the photographs communicate the variety of people they cater for.
Something that Spec Savers do each year is a competition called, 'Spectacle wearer of the year'. This is something that is advertised and broadcasted everywhere and brings a lot of public to the company. Mr foureyes could benefit from something similar to this because they had no physical budget for advertising this can be done only online. It also showcases the ages, gender and different styles.
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