Concept Planning

Shipping:
-Range of glasses (packaged)
-Prepaid return bag
-Small information booklet.

Booklet information:
-Deadline information -> when the glasses needs to be returned.
-Information on how to choose your glasses. -> A link can be included in the booklet so they can buy and pay online to ensure safety.
-Information about buy one, get one.

It would be interesting to attach a mirror to the packaging/booklet. Quite appropriate for the customer. Some interactive packaging to enhance their experience.

Concept for logo

possible logo, clean, minimal

Concept ideas

Installation and Packaging Ideas

Virtual try on 2

 Bonlook is a company online that I think is doing what Mr Foureyes wants to do. It mixes style, personality and sophistication. The colour pallette and layout are clean and simple but are enticing.

 Simple yet affective, The four options to look into at the bottom of website offer a easy and reliable feel to the website and buying online. Aswell as a face style guide for customers to use. We were looking at doing something along the lines of this. I think we need to find a different approach and perspective on it.

 This virtual try on was easily understood and could be followed and definitely showed personality and a fun was of doing so. 

The feel of this website was really comforting, and if i need glasses i would probably lean more towards this kind of website. Its young and everything is well thoughtout and designed.

Virtual try on

 Glassesusa.com

Below was a quiz that is supposed to help you find your perfect frames. I thought this was a little off and the questions weren't able to give accurate information and made the company out to be a little tacky..I do feel like this could be a good way to add personality in a fun way but the questions would obviously be better and more interesting for the user. 

Possible installation game/pop out in public. Style tips?

 The reason I chose this website to look at was because of the try on service offered. It was pretty interesting but didnt really give you an accurate way of seeing the glasses on. 

 The side bar was a cool way to visualise styles to chose and try on.

It worked but its a funny way to see them on. Maybe we could work on a system or a concept that could better this. 

Visiting Mr Foureyes Studio

Notes from meeting with Ravi

There is no system in place for the 'try-on' service at the moment. That is the next step for them in the development of their business. They would be keen for us to look into a way of doing that. Ravi was interested in the idea of a virtual try on system.

They have approached NZ Post about postage but not up and running yet. They are currently using a courier company to send parcels. They want to find a system which is cost effective for parcel delivery. 

For the 'buy-one, give-one' scheme they provide new glasses for each child once they have grown out of them. Up to the age of about 16. 

They want to be more hands on with schools and kids can and actually go into schools and test children's eye sights. They want to be more involved rather than leave it all up to charities to do the work for them. Kids Can do single out what children need glasses however. 

Ravi sees their demographic as 20-40 year old, mainly female and 40-65 who generally need more complex lenses.

They do not have a kids range at the moment available on their website and are not sure whether they are interested in it at this stage.

They have a budget of $10,000 for marketing.

They would like to make the social cause more prominent within their brand. Have more of a story on themselves and Mr Foureyes as well.

They would like all their glasses to be made within NZ  - currently Japan, China and Korea provided their frames. They would also like to be as sustainable as they can.

They have their studio at their house. Lenses are fitted to frames onsite and takes about 20minutes where as with other companies it is about 10 working days. Ravi would prefer that customers didn't witness him fitting lenses as it distracts him and he can make mistakes.

Our Aim

OUR AIM

Inject Personality and style into every aspect of Mr Foureyes

Unique, fun, interactive, quirky

We could suggest that we want Mr Foureyes to inject more personality throughout their brand through the use of packaging and installations. Their moto is "clear vision delivered in style"

We could draw on their use of yellow and the illustrations in their rebrand as its quirky and fun - different from their simple website

Key Audiences

- Out going personality

- Hipster 

- Monotone 

- Family man

- Business man, suit & tie

Key areas we want to focus on:

Installations - #EyeSpyMrFourEyes, collectables, trade-able items

                   - Photo Booth, not sure if within budget?

                   - 

Packaging - Try on packaging, sending and returning, info booklet, look-book

                - Purchasing a pair, glass cases, packaging it arrives in, info booklet, look-book,           

                  story about a kid they have helped through the 'buy-one, give-one' scheme

Initial Ideas

research

 Above is an idea i stumbled upon on pinterest. Thought it was a fun and inexpensive way to advertise.

 Idea for packaging^ Fold up two tier box could be an idea for try on services glasses size boxes but 3 or 4 tiers.

I found this image on pinterest also. I was thinking that Mr Foureyes could use an injection of personality and colour. Like a colour pop collection. This is such a cool way to advertise, could use different ages etc.