Social Media Guide Full Script

Introduction,

Facebook:

·                  Profile picture and cover photo should have logo or Mr Foureyes written on it.

·                  No photos should be casual couple photos

·                  Keep all posts about the company or helping children with their eyesight

·                  No articles unless about your company (should that be one?)

·                  About page: put links to other social media accounts -include updated website

Profile Imagery:
Profile Picture and Cover photos:

Your Facebook profile should be the most professional social media account you have. This means using only professionally photographed photos and designs as your profile pictures and cover photos. However while posting imagery to your timeline it can be more casual (it is fine to post photos of your progress on building your company).

Your profile picture needs to tell the public who you are at a glance! So having a photo of your glasses on a model with your logo is a good idea. An even better idea is to have the logo as your profile picture as this will immediately be known this is your company’s logo – This also makes your company more memorable later on.

The cover photo on your page can be more casual. Here you want to have a logo on it (preferably on the bottom left or right side). The cover photo is a great way to inform the public of sales, deals and competitions you have on at the time. You want to keep the cover photo as simple as possible with the information you provide. Putting your other social media account names on there is also a really good way of advertising. (eg Twitter: @mrfoureyes, Instagram @mr_foureyes). If your profile picture is the company logo, your cover photo can get away without having the logo on it.

Quick Communications to Audience:

Quick communication to Audience is the small blurb you write about your company under the About tab.
Overview: This is your opportunity to spark an interest for the public! Here you write a brief paragraph or two about Mr Foureyes. You definitely want to include your buy on give one scheme and make sure you explain it thoroughly.

Page Info:
Short Description: Similar to your overview. It can be exactly the same or worded differently. Keep it attention grabbing!

Long Description: This is where you want to convince the public Mr Foureyes is the brand they want to go to! Explain in detail what your company does, why you do it, your aim and the company’s outcome. You really want to emphasize the buy one give one scheme as this is a major selling point to your company and makes the customer feel they are helping others. Also write about your free reglazing scheme for the children who get the glasses. Including information about your inexpensive glasses range and no hidden costs scheme is a factor the customer will definitely appreciate and remember. Include the try on at home system. Use this space to pitch your company idea. You want to keep this informative and in depth but not boring! Make sure you get all the important information across but written as appealing as possible.

Posting on Facebook:

Because Facebook is the most professional social media account of Twitter and Instagram, your aim is to keep your posts and information as articulate and friendly as possible. To keep with this theme, posting strictly only about your company and related themes is crucial. These themes could link to children receiving glasses or free eye tests from a charity for example. Try to only post about your company. This can include promotions, sales, competitions and your progress with the company. Posting real life stories from children you have helped will definitely spark an interest to the public. The imagery you post on your timeline can be a lot more casual in comparison to your profile pictures and cover photos. Using your own photos to document the building of your company gives a more approachable feel. We want to build a relationship with the audience and make them feel they are a part of your story.

Twitter: Ravi's page edit

·                  Change Twitter name to Mr Foureyes

·                  Change @ to @MrFoureyes 

·                  Profile picture to be a logo

·                  Post only about Mr Foureyes

·                  Write a blurb in your about similar to your Facebook account

·                  Hashtagging #mrfoureyes

·                  Add other social media accounts to about blurb too -include updated website

Twitter:
Account Details/Settings:
Naming your Twitter Account:
For a business Twitter account it’s a really good idea to have it named after your business. This is to make the account easy to find for the customer in Google search. Your username should be @MrFoureyes and your display name should be MrFoureyes also.

About Section:

When writing about the company in the About section, write information similar to the Facebook Short Description section and make it a lot more brief. Make sure the buy one give one scheme is clear and easy to understand! Remember this is a major selling point to your company! In this section include up to date sales and competitions with the matching hashtag. If there are no sales or competitions on at the time, keep a relating hashtag on there for users to use later on when referencing your company. The best hashtag for this is #mrfoureyes. This links in with your Instagram account hashtag. Make sure to include your other social media account details in the about section. Consistency is key!

Profile Photo:
This a company account and needs to be a company related picture. Using the company logo is a good way to get the Twitter audience to recognise the business outside of Twitter, however using a professionally shot photograph of a model in Mr Foureyes glasses communicates what the account is about before clicking on it. You must keep in mind the thumbnail size on Twitter is small, so clear or bold imagery is crucial.

Instagram: (I've emailed them asking if they want a guide just in case they get an account)

·                  Profile pic logo / photoshoot photo

·                  Post pics only about the company but can be more casual

·                  This is the most casual social media platform

·                  About blurb: Similar to FB but way briefer -think like bullet points. Make sure the buy one get on idea is in there.

·                  Write your hashtag in the blurb eg ‪#‎mrfoureyes etc

·                  In blurb write updated deals or comps

·                  Hashtagging your photos

Quick Communication to Audience:
When creating an Instagram account, it is important to write a summary about the company. Keep this blurb brief and friendly. This doesn’t have to be formal. Think of it like the short description on your Facebook page. Write a brief description of the company and make sure the Buy one Give on scheme is well explained. Updating your blurb is crucial when your company has sales or competitions on. Write about your sale or competition in capitals to grab the viewer’s attention. People love competitions and sales so use this space to your advantage to advertise this!

Imagery:

Profile Picture:

Your Instagram account will be the most casual social media account for Mr Foureyes. For your profile picture, you need to keep in mind that the thumbnail for the account will be very small. Instagram users scroll fast while browsing so the profile picture to be attention grabbing. Having the company logo as the profile picture is a good idea as it is simplistic and stands out. However using a photo of a model with glasses is great too as long as it is a cropped in focusing on their face (shoulders up is fine). This communicates to the user what the page is about before they click on it.

Posting Photos:
Instagram is a great way to show your approachable personality to the public. You want to post photos about your company but they can be a lot more casual and friendly. Using your own photos as well as professional photographs is encouraged! Having a mix of both creates more interest.

When posting photos on your account using hashtags is a great way for people to “accidently” come across your page. Try using common hashtags as well as ones that directly relate to the Mr Foureyes brand. Aim to have a hashtag that other people will specifically use to find your page. Most people will automatically use #mrfoureyes as your hashtag so embrace it! Hashtagging words in relation to the company’s competitions is very important also. Remember hashtags only work if they don’t have spaces and special characters (like $ and &).