Monday, 19 October 2015

Dossier Content

Mr Foureyes brand followers
The Mr Foureyes followers are loyal customers that are genuinely interested in their brand and products. They are long-term, reliable followers who have a clear knowledge of the Mr Foureyes ethos with their 'buy-one, give-one' system. They would already be linked with the Mr Foureyes facebook page and have access to posts and updates about the installation and competition.


Glasses enthusiasts
Glasses enthusiasts are looking for an authentic brand that sells good quality glasses. They are always searching for the best quality product and would go out of their way to research further into Mr Foureyes’ brand because of that. They would find out about the installation through word of mouth and research.

Passersby

Street passersby don't know anything about Mr Foureyes' brand or what they have to offer. They will be intrigued and interested at the sight of the installation and will be keen to interact and participate in it. Teenagers and children will be a huge part of the participants as it looks fun and engaging. 
The selfie aspect will be appealing for teenagers who are known as the "selfie generation". Taking selfies will help spread the word which will be reinforced with the hashtag EYESPYMRFOUREYES. They would also be inclined to work with the installation because of the prize incentive.


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