Presentation script

Introduction - Introduce all members of the group and announce our group name.

Aim - inject personality into Mr Foureyes (Gin)

Our group's aim is to emphasize Mr Foureyes' personality and charm. We will achieve this through our various designs, colour scheme and chosen atheistic. We want to use the personality aspect of glasses to enhance Mr Foureyes brand by creating quirky, fun and interactive ways of experiencing Mr Foureyes as a whole. 

Target audience (Rebecca)

Using different personality traits, we came up with 4 key audience that can portray the different type of glasses that Mr Foureyes offer. Whether you want to appear more sophisticated, fun or conservative, the eyewear that you choose can help shape you. Our 4 key audience are Business people, hipsters, family men and outgoing people. With business men they tend to prefer a more sophisticated style, so we chose the "cullen" to represent this personality as it has the classic rectangular shape with neutral colours to make a bold statement. As for hipsters, we decided on the "Donelly" as the frames draws inspiration from vintage styles and is perfect for someone who wants to stand out a little more. Family man wants frames that are more neutral and perfect for everyday wear so for that we picked the "Chloe" frames. People with outgoing personalities tends to go towards frames that are more fashionable and bold so we picked "The Boise."

Opportunities (Talia)

From the client meeting we were able to come up with a few areas to work in for the Mr Foureyes Brand. Clear vision delivered in style  has been the starting point for most of our work. MFE wanted to reflect  personality and style, communicated in a clean and sophisticated way. We aimed to inject personality as we felt there was room for growth in the customer experience as well as the opportunity for more of a online presence and awareness.

Two areas that we thought had the biggest opportunity for design and growth was packaging and advertising.

Our first area of focus was designing a reusable glasses case. Our group wanted to focus on a ‘zero waste’ approach that meant in the process of construction no material would go to waste. Creating a reusable glasses case also meant more of an eco friendly approach.

Something else that we looked at was a try on system for the customer. The idea here is to create a comfortable way of shopping online and to help the customer find the perfect shape and style of glasses.

This concept for packaging is based on the idea of movement. Creating something that is easy to send out and easy to send back in with ways to adjust size and shape.


Our group also has been looking into a virtual try on system that would also aid the customer in finding the perfect pair as well as helping them to get the best experience of buying online.

For advertising,  

The opportunity for an online presence was something that we were interested in. Through the use of a small variety of installations we wanted to draw attention to the brand online, and raise awareness of what MFE does and what makes the company different. Each installation is designed to encourage interaction and thus creating an interest into the brand.

Concepts

Installation concept of mirror poster (Gin and Talia) Our installation concept contains various pairs of glasses frames hanging from different surfaces around Wellington. The glasses lenses will either be clear or see-through. Hanging from the glasses will be a small tag with the hashtag #nofilter written on it and a QR code. The idea behind this is to encourage people to look around at their environment amongst the busy city life. A play on 'clear vision delivered in style', #nofilter uses a common instagram hashtag in a different way. From this people can take photos of themselves with the installation and using the hashtag and spread it around on social media. This installation is a fun, interactive and cost efficient way of drawing interest and awareness to Mr Foureyes.

Packaging 5 fold out concept (Jasmin)

This concept is based around the idea of movement where the parcel consists of separate compartments, each containing a pair of glasses. The package is flexible due to hinge joints which makes it versatile in terms of the ways it can be packed for postage and stored. The form can vary as well as materiality. Paper, cardboard or felt are materials we have considered and the package can also be enhanced with graphic/print elements. With this concept there is the possibility of it being modular allowing for customers to try less/or more glasses without the excessive packaging.

Virtual try on system (Rebecca)

According to our survey, people are more reluctant to purchase glasses online because they are not able to try it on. This may be problematic to Mr Foureyes as they are currently an online business. We were thinking of a virtual try on system that will allow the buyer to select a few range that they like and get them fitted online. This acts as a virtual try on system using a augmented reality virtual mirror, that will be a unique function to Mr Foureyes's website. The buyer would simply need access to a laptop or pc that has a camera function. The camera will then detect your eyes at the start and then glasses will appear on the screen and gets fitted to your face. From there, users will be able to select and change glasses of their choice. This function will allow the customer to see all the different angles of the glasses and how it fits on their own face shape. It will also be interesting to see this function be developed into an app, making it portable to enhance the customer's experience. 

Where to from here? (Jasmin)
We have a few other concepts which we would like to discuss with Ravi and Stephanie so we are aiming to meet up with them soon where we can gather more feedback and info regarding which concepts we will follow through with.


We would also look at the costs in more depth to try and gain a better understanding of how much everything will cost since that is one of the main concerns Ravi and Stephanie have regarding packaging and marketing. So next we are going to look into materials, postage systems and possible partnerships with NZ Post.