meeting 30-9-15

Everyone will develop each week the logo so we can come up with a refined logo.

link in the social media with the installation idea.

Social Media guide:

journey map idea


Facebook -

Instagram -

Twitter -


For installation:

CUBA

CIVIC SQUARE

WATER FRONT

LEFT BANK

WILLIS OFF  STREET


alternative string options, research
Installation go up in one day, clues on instagram leading people, public places for people to get all and win something.

Sharing on S/M to get prize.

#differientiations

Insert reglazing into our installation (blurry)

iconic colours w colours to match surroundings .

8 MAX glasses

gin -  competition rules, social media guide

jasmin - floor explanation

talia - Packaging, zero waste,  signage, research -  Materials, guide to manufacturing,  

rebecca - how to set up , competition rules

Installation concepts

Some installation concepts looking at the location and variations on the way information could be displayed in regards to Mr Foureyes.

Installation (Prototype)

We found from the installation that a lot of people were intrigued by the installation but didn't necessarily know what to do with it. 

Materials wise the string and cardboard and MDF was too lightweight. Even though the installation was inside the draft from the doors opening did tangle some of the string so we would need to consider what materials would best suit the installation as it will most likely be displayed outside.

Photoshop Installation Library and Civic Square

The only problem with my Photoshopped installations is that the glasses are very hard to see. If this installation went through with these two locations, I think it would work because these areas are quite popular and people would see them more easily. 

Library: 

Civic Square:

Timeline, Things to do, Installation

Week 3

-Installation prototype testing around university. (Friday)
-Pick the final design concepts (installation)
-Design installation packaging (to give to shops for them to put up, Ravi and Stephanie)
-Design logo concepts (possibly with all of Mr Foureyes group)
-Guide: what to post and what not to post online e.g. Facebook, Twitter
-Take photos of locations
-Design glasses that suit your locations

Week 4

-Find out information for installation. Where can Ravi and Stephanie get the materials? How will they get it laser cut? Costs?
-Deciding on the final logo (Tally?)

Things to do:

Installation - Design the frames, laser cut, source materials, find out locations and seasons, hashtag, journey map, Wellington theme, relating to location they are in?
Logo - 2 idea concepts
Social Media - How to, hashtag
Packaging (for installation) - Design simple concepts, prototype
Stickers?

Location for Installation (Wellington theme) 

Hidden areas? (Letting people discover hidden stores around Wellington). Treasure hunt

Talia 

Mount Vic 

Oriental Bay/waterfront (park, trees)

-Frankitts

Rebecca 

Cuba (trees, shop signs, umbrella, bus stops)

Left bank (zig zag, stairs, suspension)

Jasmin 

Park next to Kirks

Wellington station (underground, windows)

Gin

-Civic square (library: people who needs reading glasses) 

Logo, Colour Palette, Installations

Colour Palette

Logo Concept

Installation glasses

Installation development ideas

example

All Groups Meeting with Client

Notes:

• Flow colour and design with each other.
• Keep colour palate the same with the exception of our installation (we need to discuss further with them)
• Develop a timeline and share with other groups (so we keep up to date with each other)
• Drop packaging and look into logo design (they want a symbol to go with the Mr Foureyes text)

The pit feedback

Personas - find a way to include everyone in a non offensive way.
Match things up.
Be careful with the delivery of our dossier, being mindful of the client.

Build a case for your ideas,

Lack of supporting evidence.

Show the process.

Listen and look.

Be authentic.

Synthesis:
lack of visuals - build on this
too much text
Provide/ overview /
Be coherent as a team

Basically we were told that our dossiers and presentations needed a lot of work through the way we delivered and presented our ideas. We need to take into consideration every aspect of how the client must feel.

Presentation Feedback

Profiles:

No hipster profile - too sterotypical, have a wider range of aspects

Be more gender neutral with profiles (eg instead of business man, have business people)

The personalities didn't reflect our ideas -be more meaningful

Virtual Try On System:

Research the cost of developing the final outcome

Research how to cost

App cost hundreds of thousands to make -our budget is only $10,000

Packaging:

When presenting prototypes make them the right size, 

Put glasses in the cases so the user can experience the full packaging idea 

Tell / show us how we open / and recieve the package

The interactive side of the packaging was good -high point

Installation:

Installation is a really strong idea, lots of character, interactive experience

Great how it links into social media, appeals to a wide audience

Start prototyping the installation - mocking it up in Photoshop and in small areas

Other:

Explain how your packaging is zero waste,

Make the zero waste packaging known and a selling point 

Presentation script

Introduction - Introduce all members of the group and announce our group name.

Aim - inject personality into Mr Foureyes (Gin)

Our group's aim is to emphasize Mr Foureyes' personality and charm. We will achieve this through our various designs, colour scheme and chosen atheistic. We want to use the personality aspect of glasses to enhance Mr Foureyes brand by creating quirky, fun and interactive ways of experiencing Mr Foureyes as a whole. 

Target audience (Rebecca)

Using different personality traits, we came up with 4 key audience that can portray the different type of glasses that Mr Foureyes offer. Whether you want to appear more sophisticated, fun or conservative, the eyewear that you choose can help shape you. Our 4 key audience are Business people, hipsters, family men and outgoing people. With business men they tend to prefer a more sophisticated style, so we chose the "cullen" to represent this personality as it has the classic rectangular shape with neutral colours to make a bold statement. As for hipsters, we decided on the "Donelly" as the frames draws inspiration from vintage styles and is perfect for someone who wants to stand out a little more. Family man wants frames that are more neutral and perfect for everyday wear so for that we picked the "Chloe" frames. People with outgoing personalities tends to go towards frames that are more fashionable and bold so we picked "The Boise."

Opportunities (Talia)

From the client meeting we were able to come up with a few areas to work in for the Mr Foureyes Brand. Clear vision delivered in style  has been the starting point for most of our work. MFE wanted to reflect  personality and style, communicated in a clean and sophisticated way. We aimed to inject personality as we felt there was room for growth in the customer experience as well as the opportunity for more of a online presence and awareness.

Two areas that we thought had the biggest opportunity for design and growth was packaging and advertising.

Our first area of focus was designing a reusable glasses case. Our group wanted to focus on a ‘zero waste’ approach that meant in the process of construction no material would go to waste. Creating a reusable glasses case also meant more of an eco friendly approach.

Something else that we looked at was a try on system for the customer. The idea here is to create a comfortable way of shopping online and to help the customer find the perfect shape and style of glasses.

This concept for packaging is based on the idea of movement. Creating something that is easy to send out and easy to send back in with ways to adjust size and shape.


Our group also has been looking into a virtual try on system that would also aid the customer in finding the perfect pair as well as helping them to get the best experience of buying online.

For advertising,  

The opportunity for an online presence was something that we were interested in. Through the use of a small variety of installations we wanted to draw attention to the brand online, and raise awareness of what MFE does and what makes the company different. Each installation is designed to encourage interaction and thus creating an interest into the brand.

Concepts

Installation concept of mirror poster (Gin and Talia) Our installation concept contains various pairs of glasses frames hanging from different surfaces around Wellington. The glasses lenses will either be clear or see-through. Hanging from the glasses will be a small tag with the hashtag #nofilter written on it and a QR code. The idea behind this is to encourage people to look around at their environment amongst the busy city life. A play on 'clear vision delivered in style', #nofilter uses a common instagram hashtag in a different way. From this people can take photos of themselves with the installation and using the hashtag and spread it around on social media. This installation is a fun, interactive and cost efficient way of drawing interest and awareness to Mr Foureyes.

Packaging 5 fold out concept (Jasmin)

This concept is based around the idea of movement where the parcel consists of separate compartments, each containing a pair of glasses. The package is flexible due to hinge joints which makes it versatile in terms of the ways it can be packed for postage and stored. The form can vary as well as materiality. Paper, cardboard or felt are materials we have considered and the package can also be enhanced with graphic/print elements. With this concept there is the possibility of it being modular allowing for customers to try less/or more glasses without the excessive packaging.

Virtual try on system (Rebecca)

According to our survey, people are more reluctant to purchase glasses online because they are not able to try it on. This may be problematic to Mr Foureyes as they are currently an online business. We were thinking of a virtual try on system that will allow the buyer to select a few range that they like and get them fitted online. This acts as a virtual try on system using a augmented reality virtual mirror, that will be a unique function to Mr Foureyes's website. The buyer would simply need access to a laptop or pc that has a camera function. The camera will then detect your eyes at the start and then glasses will appear on the screen and gets fitted to your face. From there, users will be able to select and change glasses of their choice. This function will allow the customer to see all the different angles of the glasses and how it fits on their own face shape. It will also be interesting to see this function be developed into an app, making it portable to enhance the customer's experience. 

Where to from here? (Jasmin)
We have a few other concepts which we would like to discuss with Ravi and Stephanie so we are aiming to meet up with them soon where we can gather more feedback and info regarding which concepts we will follow through with.


We would also look at the costs in more depth to try and gain a better understanding of how much everything will cost since that is one of the main concerns Ravi and Stephanie have regarding packaging and marketing. So next we are going to look into materials, postage systems and possible partnerships with NZ Post.

Revised Dossier

Dossier

installation concept thingy

Target market illustrations

Mood board ideas

characters

Group Meeting

Narrowing down what we will Present to our Client:

Our chosen concepts:

Installations x4:

• Mirror posters
• Kid poster 3D glasses
• # nofilterinstallation
• Kids breakable glasses

Packaging:
x2 Five Pairs:

• Wine stand
• Rectangle foldy

x2 Single Pair:

• Triangle felt
• Mail fold out package

Extra:

• Virtual try on

Installation Concepts

Glasses Telescope:

This idea was based on the telescope things that are placed so you can view the sea. There is one in wellington off Willis and when you look through it it places digitalized imagery over top of what you're really seeing.
I thought making this with two glasses lenses to look through would be effective and grab interest. When you look through it, glasses would appear on people and other doodles would come to life.

Glasses Swing and Monocle Tire Swing: 

This was a very out there idea. Its for when kids are waiting to get their eyes checked at their schools. Obviously its a bit too extreme and expensive.

Glasses Accessory Case:

Glasses case that covers your phone for protection. Glasses lenses are coloured and cover your camera so you have a physical filter on it. Can snap off lenses and swap with others. Encourages sharing -links to buy on give one.