Installation Sites: Cuba

Installation colour palette !

For the installation we wanted some colours that would compliment the yellow of the MFE style guide and that would attract people and make an impression! Having a simple colour palette would be an easy insert into the brand advertising and the existing colour palette.
Now we would need to source the colours in acrylic and create a refined palette to use

Logo Developments

Feedback from Clients about Logo

We got feedback from our clients about our logo concepts. They liked the four dots design and the MR text. However they would want that to be MF instead. 
I looked into combining the two designs. We will discuss further in the group and with the clients about these developments.

The dots can be used by themselves as a logo symbol on the arms of the glasses also. 

Logo Concepts & Installation Booklet

Logo

1st Draft

Things to consider:

-seasons (when it will be hung up) 

-using colours and visuals from the style guide

Social Media Guide

Rough Social Media Guide Bullet Points:

Facebook:

• Profile picture and cover photo should have logo or Mr Foureyes written on it.
• No photos should be casual couple photos
• Keep all posts about the company or helping children with their eyesight
• No articles unless about your company (should that be one?)
• About page: put links to other social media accounts -include updated website

Twitter: Ravi's page edit

• Change Twitter name to Mr Foureyes
• Change @ to @MrFoureyes 
• Profile picture to be a logo
• Post only about Mr Foureyes
• Write a blurb in your about similar to your Facebook account
• Add other social media accounts to about blurb too -include updated website

Instagram: (I've emailed them asking if they want a guide just in case they get an account)

• Profile pic logo
• Post pics only about the company but can be more casual
• This is the most casual social media platform
• About blurb: Similar to FB but way briefer -think like bullet points. Make sure the buy one get on idea is in there.
• Write your hashtag in the blurb eg ‪#‎mrfoureyes‬ etc
• In blurb write updated deals or comps

Logo Concepts

As a group we decided to all come up with some logo concepts. Our clients want a logo that can easily be seen as a symbol by itself for the company when taken away from the words "Mr Foureyes". They want to use a symbol the side of their glasses. Here are some of my concepts.