presentation draft?

1O MINUTE PRESENTATION  SCRIPT

Aim

Our aim as a group was to emphasize on Mr Foureyes personality and charm. We wanted to establish a relationship between the public and the company raising awareness within Wellington. Throughout the design process we wanted to inject personality and create a fun way of experiencing Mr Foureyes as a whole.

Target audience

The target audience want to appeal to come in three main groups. The first are the ‘Mr Foureyes brand followers’. The MF brand followers are loyal customers that are genuinely interested in the brand. They are long term and reliable customers that have a clear knowledge of th MF ethos and are linked into the upcoming events and promos Mr Foureyes post about.

Our second group are the ‘Glasses enthusiasts’ are looking for an authentic brand that sellsgood quality glasses. They are always searching for the n=best quality and experience and will go out of their way to ensure they get the best. Glasses enthusiasts are always in the loop with anything glasses related.

And the third group are the ‘People passing by’ who don’t know anything about the MF brand or what they have to offer. Mixed age and gender the ‘passers by’ will spot the installation and be intrigued and interested in participating.  Teenagers and children will be a huge part of the success of the installation. The selfie aspect will appeal to the younger generations and will help with the growth of the MF social media accounts.

Opportunity

From the first client meeting we were able to come up with a few areas to work in for the MF brand. We found that there was room for growth in the awareness and advertising and also on the social media accounts. Something we thought important was creating a relationship between the customers and MF. We wanted our work to reflect the MF ethos but to also reflect a fun and quirky personality but still keeping it professional and tasteful.

Two areas that we thought had the biggest opportunity for design and growth was advertising and packaging.

Advertising was quite important, as it was a way for people to know who MF are and what MF does. We wanted to draw on the charm of the business and create something that was full of personality that everyone could enjoy. Alongside this we wanted to find a way to help Mr Foureyes with the social media accounts they had and were thinking about in order for them to grow in followers therefore creating an awareness online. The installation links in with social media platforms and this creates an interest into the brand as well as showcasing the personality that MF has.

Concepts

Our first concept is an outdoor installation. This includes a variety of cool and quirky glasses frames suspended from known locations around Wellington such as; Cuba street, the waterfront, civic square etc. These locations have a lot of people pass through everyday and this creates an opportunity for all ages to participate and interact with the installation. The competition is run over the course of a month changing locations every week. This is so the installation remains exciting, manageable for particpants and can cover all parts of wellington. The idea behind the competition is to spark an interest into MF, build the awareness and to boost in followers and viewers on the social media accounts. The glasses held by nylon fishing line create a photo opportunity for the person and they are able to partake in a MF competition easily. By using a competition MF is able to reach more people with what they post on either their Facebook, Twitter or Instagram.

The second concept we have is a simple package for the installation to come in. This package will hold the frames, nylon line, hooks and weighted pieces. Along with the equipment is a ‘how to’ guide in setting up. This makes the work for MF a lot easier and less time consuming. If the installation was to be sent elsewhere this ensures anyone is able to assemble without much effort.

Our third concept is a small social media guide. We found that there was a little room for growth for the business within social media platforms. We wanted to find a way to help MF maintain a great page on either Facebook, Twitter or Instagram and to keep building on the awareness of the brand online. This booklet is for Ravi and Stephanie to aid them in creating an instagram for the business and posting on their twitter and Facebook pages.

Our last concept was to create a logo for MF. Our group wanted to design something that was clean, simple and stylish. Ravi and Stephanie wanted something that would be easily recognized and that could possibly go on the arms of the glasses and on any merchandise they might have. Our clean design reflects Mf in a sophisticated way using the base colours and the pop of yellow.

Overall evaluation not evaluation