THE GAP IN MR FOUREYES
From the first
meeting with the client:
Target budget – Its
not a low cost for Nz
- $300 For the cost of glasses
- Ultimately would like manufacturing to be in
Nz
Packaging - Flat case, fold up idea
- Flat packaging (ikea)
- Safer, more efficient and economic
Ethos - Brand values emphasis (Clear
vision delievered in style)
- Quality, story of other achievements
- Quallity and service
- Idea of clear vision, customer and person,
reading help, aiding disability
Typical Process –
Eyes tested (spec savers offer free eye testing for children )
- Pick frames
- Lenses
- Extra Coding
- Unknown and unintentional costs that occur
throughout process
- Often customers see this additional costing
as something that they need rather then want, Mr Foureyes wants to bridge that
gap and create and experience that will make customers WANT to actually invest
in these glasses. Through quality and style.
-
Free glasses - Target audience is the children who find
it difficult to read and learn .
- Wanted organizations to distribute free
glasses
- Unclear on follow up, lens changes
- Opportunity here for information in schools,
- Mobile testing unit
- Cash flow determining the ranges (kids)
- Were unsure on how much they were or were
not needed
Branding - Stylish and sophisticated, reflects
higher quality
- Brand image, wanting visual identity
- Focus on communicating brand
- Wanting strong input of personality
- Retaining strength in their story, what they
do
- Warm and approachable
- Personal aspect – instagram
- Presence on Socail media
- Developing stories on giveaway glasses.
Being sensitiove in these cases
- Hopes of stocking in similar stores to Good
As Gold
Online Opps - Try on services
- Packaging
- What is sent out and how
OPPORTUNITY FOR US
Packaging
Each pair of glasses comes with a Case and a
cleaning cloth
There is
opportunity here to redesign and re-package what the customer receives, this
could be
- Colour
- Material used in the process
-
An interactive component
Maybe something that requires or encourages you to
post a photo on social media or something that encourages you to play with or
work or build something to do with your glasses case or your information card
or to do with the free glasses
- Change in cleaning cloth (material, colour,
size, shape)
-
Additional information card of
ethos and giveaway aspect
A small card or photo of
something to do with the giveaway glasses, additional information of what it
means to buy 1 get 1 free. A photo (word vision update card ideas) in less
charity way.
Reusable cases
- Flat
lay constructible cases – sustainable, eco friendly, NZ based
Customer
receives what they have purchased in a case that is either constructed before
hand or can be constructed when received. An a4 (or bigger) sheet with
information, instructions and op out shapes that assemble a case for your
glasses.
Opportunity
for a zerowaste pattern making in pop out glasses.
-
Opportunity to zero waste design
in fold up flat lay
- Sustainable materials
Try on services
-
Versions of stocked frames
printed in colour and shapes able to be assembled by users to try on at home
and not worry about sending back or paying additional fees.
-
Fold up plastic or cardboard
frames, slide in and out colour and texture prints.
Plastic clear frames that can be
either sent to customer or sent to customer to build with colour, texture and
style slide in that the customer can choose and wear examples of what top buy.
This is an alternative and easier way for the customer to try on the glasses
and see for them selves with no hassle of returning the glasses or holding onto
expensive stock. Would be beneficial for Mr Fouryes as they wouldn’t have the
task of retrieving the glasses.
Personality
-
Insert personality through quirky
social media interactive hashatgs or photo opportunity
-
Advertise with fun and silly
installations or pop up stores
-
Mirror idea
Pop up installations related
through a theme around wellington that create the need to post a photo on
social media. Hashtags and growth in presence and public interest in the
brand.Insentive and/or pirze for one winner?
-
Spectacle wearer of year
-
Competitions and isentives
-
Follow up stories, maybe
anonymous. Children’s growth ?
Similar idea to world visions follow
up stories that allow the donator to see the progress that the child is making
because of your help. This is encouraging for the customer to see and is also a
way or advertising through word of mouth.
Sensitivity around this idea is
quite important because the child and/or family might not want their information
to be shared with a stranger. A way to do this anonymously. A few follow up stories every six moths for a
year (twice)
Done
through the charity’s so identities are kept hidden. Through a customer number?
Social Media
- Create some information or advice on what to
post when and how
- Instagram
- Styling events, opportunity to grow
-
Tips and tricks to post on how to
pick frames, colour etc for people to see and learn in a fun and interesting
way.
Style events, every few months an
event in the showroom in haitaitai for people that don’t know what suits them
or what colours etc to choose. Way for interaction, a sophisticated and stylish
opportunity to showcase glasses in a professional way.
- Real world photography, relatable
environments to be shot in with glasses. Showing strong NZ presence.
- Information
graphics, timeline showing from initial stages to story follow up from free
pair.
Something
for customers to see the journey. Something advertised on the website or social
media. Visual giveazway for people to see how it works, explanation vid
Quality
-
Bring attention to the free
reglaze service. Emphasis on the quality insurance and free services included.
- Charity bonus aspect to play on hugely. Investment into two
peoples lives.
- Re design cases and information about
quality that’s clean and sophisticated.
- Source or research materials in Wellington
gthat are sustainable.
- Zero waste aspect
-
