Group Meeting

Narrowing down what we will Present to our Client:

Our chosen concepts:

Installations x4:

• Mirror posters
• Kid poster 3D glasses
• # nofilterinstallation
• Kids breakable glasses

Packaging:
x2 Five Pairs:

• Wine stand
• Rectangle foldy

x2 Single Pair:

• Triangle felt
• Mail fold out package

Extra:

• Virtual try on

Installation Concepts

Glasses Telescope:

This idea was based on the telescope things that are placed so you can view the sea. There is one in wellington off Willis and when you look through it it places digitalized imagery over top of what you're really seeing.
I thought making this with two glasses lenses to look through would be effective and grab interest. When you look through it, glasses would appear on people and other doodles would come to life.

Glasses Swing and Monocle Tire Swing: 

This was a very out there idea. Its for when kids are waiting to get their eyes checked at their schools. Obviously its a bit too extreme and expensive.

Glasses Accessory Case:

Glasses case that covers your phone for protection. Glasses lenses are coloured and cover your camera so you have a physical filter on it. Can snap off lenses and swap with others. Encourages sharing -links to buy on give one.

Mock Ups

Packaging Mock Ups:

Single glasses case mock up. Unpack it when you first recieve it. Has information attached to it -can be detached or folded back up into the case. Can open case fully or leave it assembled. Letter style to suit the theme of the postage system.

Kids Toy Glasses:

Glasses are given out to children at schools when Mr Foureyes visits for eye tests. The glasses can be separated into four pieces. The kids can then mix and max glasses pieces. Can be made of durable card or plastic.

Target Audience (Personas)

Hipster:

Chad is a 21 year old university student majoring in fashion. He values independent thinking and counter-culture and has an appreciation for art and indie-rock. He can often been seen wearing vintage clothing; plaids, checkered, paisley and tight rolled up jeans bought from their local thrift shop. On his spare time he enjoys visiting organic cafes and drinking artisanal coffee. Chad values independent music labels and often attends gigs to support his favourite local bands. His ideal glasses would be the Donnelly Eco Prescription. “The Donnelly is an over-sized, thin frame that draws inspiration from vintage 60s style. It's perfect for the person looking to stand out and make a statement.”

Business Man (Suit & Tie):

David is a married 45 year old business man working in the accounting firm for the past 23 years. He is a quiet and focused man and likes to be punctual and dress smartly in case of an impromptu conference with a client. He values job security, family and recognition for success. David is living a busy life as a professional but tries to find balance in it as much as possible. As his job involves many people, he likes to spend his spare time alone, reading newspaper to keep updated about social issues around the world, drinking good coffee or spending time with his family.  His ideal glasses would be the Cullen. “Cullen is a polished square unit, with a bold face and arms, that’s a great option for those looking for neutral colours yet wanting to make a strong statement.”

Family Man:

Steve is a 34 married man with 2 kids. His usual routine includes working in the morning and coming home in the evening to spend quality time with his wife and kids. On the weekends he accompanies his kids to football matches and often practices with them on his days off work. Steve prefers a very casual style, something that he doesn’t have to worry about getting dirty or broken easily. He is often found lounging around the house in a button up shirt, baggy jeans and sneakers.  His ideal glasses would be the Chloe. “With a darker-coloured face and distinctive turquoise arms, Chloe is a playful and fun design that is still perfect for every-day wear.”

Outgoing Personality:

Jenna is a friendly and social confident 21 year old who enjoys partying with mates, getting involved in social activities and taking leadership roles in university. She tends to go out of her way to meet and make new friends and start conversations with others who tend to be more timid or shy. She is often described as approachable, friendly, funny and sociable unreserved. Jenna tends to be very confident in what she wears. She likes to wear bold colours and daring clothing pieces to stand out from the crowd. However on her lazy days, she dresses more casual, tank top and jean shorts. Her ideal glasses would be Boise Wood Prescription. “The Boise can easily transition between a fashion forward statement and an every day necessity.”

Concept Planning

Shipping:
-Range of glasses (packaged)
-Prepaid return bag
-Small information booklet.

Booklet information:
-Deadline information -> when the glasses needs to be returned.
-Information on how to choose your glasses. -> A link can be included in the booklet so they can buy and pay online to ensure safety.
-Information about buy one, get one.

It would be interesting to attach a mirror to the packaging/booklet. Quite appropriate for the customer. Some interactive packaging to enhance their experience.

Concept for logo

possible logo, clean, minimal

Concept ideas